Felix Liao

MBA graduate. Technologist. Certified Data Scientist.

About me

Felix Liao

I have been helping organisations transform, optimise and innovate using data and analytics for more than 15 years. I believe we are only in the start of a powerful paradigm shift in terms of how data can be leveraged to improve competitiveness, increase productivity and do more good in this world.

With big opportunities come big challenges; the process of turning large amount of data into powerful insights is not only complicated but one that is evolving constantly as new technologies emerge and new approaches are established. I recognise both the opportunities and challenges facing organisations of today and are passionate in helping organisations on this transformational journey.

My broad experience across the disciplines of data management, data visualisation and advanced analytics have equipped me with an unrivaled ability to understand the end to end analytics life cycle and appreciate what is required to deliver valuable business insights as well as solve complex business problems.



"Your time is limited, so don’t waste it living someone else’s life"

-Steve Jobs

My resume

work experience

2018 - Now

SAS Institute – Current

From March 2018 to present day

Domain Leads Manager - Analytics Platform

As the domain leads manager for SAS Australia/New Zealand, I lead a team of talented and passionate product domain leads who help organisations solve some of the most complex business problems. We offer advice and solutions across multiple disciplines across the analytics spectrum including data management, BI/Data Visualisation and advanced analytics/machine learning.

2016 - 2018

SAS Institute – BSM (BI and Big Data Analytics)

2016 - March 2018

Business Solution Manager - Business Intelligence & Big Data Analytics

As the business solution manager for SAS Australia/New Zealand, I was responsible for driving the growth of SAS Data Visualisation and Big Data Analytics solutions. This includes Business Intelligence/Dashboard solutions, next generation Data Visualisation solutions as well as big data analytics solutions targeted at citizen data scientists.

I have primary responsibility for field sales operation as well as design and deployment of marketing campaigns and initiatives within the ANZ region.

2010 - 2016

SAS Institute – BSM (IM and Big Data)

2010 - March 2016

Business Solution Manager - Information Management and Big Data

I was the business solution manager for SAS Australia/New Zealand, responsible for driving SAS Information Management and Big Data solutions. This includes traditional data management solutions, data streaming solutions as well as Hadoop specific big data solutions.

I have primary responsibility for field sales operation as well as design and deployment of marketing campaigns and initiatives within the ANZ region.

Key Achievements:
- Successfully launched the SAS Visual Analytics offering in Australia (160% growth in BI in 2013)
- Established SAS MDM solution presence n Australia with 100% revenue growth from 2012 to 2014
- Successfully managed the execution of large scale marketing product workshops (7 cities, 300+ attendees)
- Featured thought leader and blogger on SAS.com
- Speaking engagements at industry conferences, partner events and guest lecturing at major Australian universities

2005 - 2010


from November 2008 to March 2009

Senior Product Specialist

IBM-logo1Provide technical sales leadership within the ANZ IBM InfoSphere software group. Successfully drove significant revenue growth in IBM data management solutions including DataStage, QualityStage, Information Server and MDM Server.

Key Achievements:
- Exceeded sales revenue target and made IBM high achievers club within the first two years consecutively
- Instrumental in building and enabling key new business partners (4 new system integrator partners in 2 years) that resulted in new account engagements and overall revenue increase through the partner channels

→ View website

2004 - 2005

HP (Autonomy)

from August 2004 to November 2005

Solution Specialist

hp-logo-480x480Provided technical sales leadership for the ANZ team. Responsible for supporting channel partner program and direct sales of Autonomy Enterprise Search Solution in the Australia/NZ region.

→ View website

2003 - 2004


from May 2003 to August 2004

Solutions Consultant

tibco_logo-2xImplementation and deployment support for the Tibco Staffware workflow solution.

→ View website

Education experience

2007 - 2009

Macquarie Graduate School of Management (MGSM)

from 2007 to 2009

Master of Business Administration (MBA)

macquarie-graduate-school-of-managementMajored in Strategy/Finance and graduated with distinction average.

Certificate of Merit Award for outstanding achievement in Accounting (High Distinction)

Electives included:
- Law and Management
- Business Performance Measurement
- Insolvency and Restructuring
- Strategic Management

1996 - 1999

University of New South Wales

from 1996 to 1999

Bachelor of Engineering (Computers Engineering)

UNSWFinal year electives included:

- Human Computer Interaction
- Image Processing and Applications
- Object-Oriented Software Development
- Total Quality Management

2014 - 2016

Coursera Data Science Specialisation

From 2014 to 2016

Data Science Specialization

JHU-Logo-Square-Mini_180px This specialization created by Johns Hopkins University covers the concepts and tools needed throughout the entire data science pipeline, from asking the right kinds of questions to making inferences and publishing results. The first is a conceptual introduction to the ideas behind turning data into actionable knowledge. The second is a practical introduction to the tools that will be used in the program like version control, markdown, git, GitHub, R, and RStudio.

Courses included and completed:

- The Data Scientist’s Toolbox
- R Programming
- Getting and Cleaning Data
- Exploratory Data Analysis
- Reproducible Research
- Statistical Inference
- Regression Models
- Practical Machine Learning
- Developing Data Products
- Data Science Capstone Project

→ View website


SAS Certified Big Data Professional


SAS_certifiedSAS Certified Big Data Professionals have demonstrated the ability to use open source and SAS data management tools to prepare big data for statistical analysis and are skilled in such tasks as recognizing and overcoming big data challenges, accessing, transforming, and manipulating data, applying fundamental statistical techniques, working with SAS, Hadoop, and Hive, and exploring and visualizing data.

→ View website


SAS Certified Advanced Analytics Professional


SAS Certified Advanced Analytics Professionals have demonstrated the ability to analyze big data with a variety of statistical analysis, machine learning, optimization, and predictive modeling techniques.

→ View website


SAS Certified Visual Modeler Using SAS Visual Statistics 7.4


SAS Certified Visual Modelers have demonstrated the ability to build and explore predictive and descriptive models, assess models, compare models and score models using SAS Visual Statistics.

→ View website


SAS Certified Data Scientist


SAS Certified Data Scientists have earned the SAS Certified Big Data Professional and the SAS Certified Advanced Analytics Professional Using SAS 9 credentials.  These individuals have demonstrated the ability to manipulate and gain insights from big data with a variety of SAS and open source tools, make business recommendations with complex machine learning models, and then deploy models at scale using the flexible, robust SAS environment.

→ View website


Domain Knowledge & Business Skills

These are the areas where I have strong domain knowledge and proven business skills.

Data Management

I have deep experience across all disciplines of Data Management including Data Integration, Data Quality and Data Governance which are the critical foundation of any business analytics projects and initiatives.

Data Visualisation

I have been part of the data visualisation revolution and led the successful launch of SAS Visual Analytics locally in Australia/New Zealand which has become one of the dominant data visualisation tool in the market.

Advanced Analytics

SAS has given me tremendous insight into the power of advanced analytics. Not only am I comfortable with tools such as SAS enterprise miner, RStudio, I am also familiar with common modelling techniques and algorithms.

Big Data

Big data platforms such as Hadoop bring unique opportunities and new challenges. I have been advising organisations on how best to modernise their legacy environment and leverage Hadoop for big data analytics.


I have over 10+ years in a customer facing, sales/presales capacity and have proven successes through a collaborative based, consultative approach to selling.


Having been responsible for the development and execution of successful B2B marketing campaigns, I have proven experience in terms of delivering simple, effective marketing messages that leads to results.


Whether it be advising CXO's on big data architecture or contributing to robust data governance debate via social media, I gain the trust of my audience through valuable thought-leadership and ideas.

Public Speaking

Having delivered large number of customer presentations, conference sessions and guest lectures, I thrive and truly enjoy evangelising what I passionately believe in.

“Even if you’re on the right track, you’ll get run over if you just sit there”

— Will Rogers

Organisations I have worked with

I have fortunately been involved with companies across different industry sectors and these are some the organisations that I have worked closely with in the past.

“Always be a first-rate version of yourself, instead of a second-rate version of someone else”

— Judy Garland

Contact me


  • feliao@gmail.com

  • +61 414 585 602



"The best way to predict the future is to create it"

-Abraham Lincoln